Meet Susan

I’m here to help you unlock your inner badass and create the business you’ve always dreamed of!

I'm Susan Hay

I’m Susan Byrum Hay, and I’m so glad you’re here. Most days you can find me dating my husband, loving (and chasing) my two boys, and helping women be the best badass self they can be. I am a serial entrepreneur who has learned a thing or two over the years, and I love to share my nuggets of truth with women like you.


I live in Northern Colorado where local women have an incredible desire to cheer each other on and support one another in business and life! I am passionate about sharing with these women and love speaking at local events. And since so many of my online girl gang are all over the nation, I also am always honored to guest speak via Zoom or in person at events anywhere in the U.S.

Placeholder Image

As a 20-year veteran in the beauty industry, I’ve enjoyed making personal connections and sharing stories in my salon, but there was one painful theme I could no longer ignore:

As women, we apologize too much for our imperfections.

We seem to be trying to keep up with an unrealistic beauty standard set by our culture and modeled since our early days of reading Teen and Seventeen magazines. I’ve sat across from many strong, beautiful women as they apologized for the flaws that make them human and relatable and full of loving empathy, and I’ve watched them mirror my own insecurities and self-doubts.

From the outside, people may think I’m strong and outgoing, but on the inside, a little voice periodically tells me I’m not enough. That inner critic has often told me I’m not pretty enough to be the “face” of my salon, and my mom body isn’t skinny enough to buy and wear the season’s latest trends. After years of this bullying trash talk, I finally put my foot down and told my inner voice, “Enough already!”

The Beginning of Dame + Heart

I created Dame + Heart to help silence that inner critic in all of us – the one that often pipes up when we feel vulnerable shopping for clothes and beauty products. Dame + Heart is an inclusive space where any woman can shop online for clean beauty and self-care tools and leave feeling inspired and empowered rather than imperfect and defeated.

Dame + Heart’s motto, BEAUTY FOR EVERY BODY, is meant to encourage all women – regardless of body type, age or lifestyle – to love the skin we’re in. We are each beautiful, worthy and enough.

XO Susan

Placeholder Image

Let's Set Fire to Your Goals

If you’re a business owner, an aspiring entrepreneur, a mom, on a journey of self-love and discovery, or some combination thereof, I’m here to pass along what I’ve learned over the years and pour into you so that you can become the business owner, leader, boss, and entrepreneur you’ve always dreamed of becoming.

Together, we’ll work through your fears, obstacles, options, business plans, strategies, and more to help you to not only grow yourself but also to grow your business and see it succeed.

Babe, you’re destined for great things – I just know it. So how do we get there? I offer a wide variety of business and confidence coaching services to meet your unique needs. Together we’ll break down barriers and set fire to your goals. We’ll assess where you’re at – but more importantly, where you’re going – and we’ll work together to get you there. Click here to learn more about my business coaching services.

Ready to rock this? I can’t wait to hear from you. Send me a message to learn more or fill out this application to get started.


“Working with Susan Hay on 1:1 coaching has been a wonderful experience for me! Susan was gentle, kind, and so positive during our time working together. During our sessions, she helped me and guided me to unlock my true potential, and for that, I am forever grateful!! I haven’t worked with Susan in a month and a half, and I continue to strive for my dreams because of our time together. To me, this truly speaks for itself how great our experience was – she has left a lasting impression on me. I look forward to continuing my work with Susan because she brings so much value!"

Sara and Celeste, Oh, Hello Design Co.

"Working with Susan was nothing short of life-changing for us. She encouraged us to make a major move in our business – one that we were too anxious to take action on before her coaching. Not only was it a great business investment that motivated us to achieve our goals, but her coaching was also a fantastic personal investment. It helped improve our positivity, drive, and overall confidence. She gave us the kick in the ass that we needed to turn our business 180 degrees." 


“Working with Susan has been very beneficial for me personally and for my business. She has helped me brainstorm ideas, think deeply about my values, and has kept me accountable! All of our coaching sessions were valuable, and I'm grateful for all the support and guidance I have received through my relationship with Susan!”

Are you ready to create the business of your dreams?

Powered by Kajabi